Idealliance India G7 training and certification in Mumbai -- 20 to 23 September 2016

I have hardly visited any printer in contempo years who does not at least have an Epson inkjet proofer and many if not well-nigh seem to take a densitometer as well. But what are they doing with these? For my generation of color printers (nosotros did not have the technology available today) it would be a no-brainer to use these printers for proofing, color matching and for print buyers to sign off on. However, when I recently spoke to a friend who sells inkjet proofers, he said that starting time printers no longer believe in proofing since it is a cost centre.

The Indian print manufacture has always had its leaders who are alee of the rest and who are keen to opt for color reproduction excellence. Often, they brand it look like an art but what they practice is science — they print by numbers. Nevertheless, when I spoke to a quality printer who I have known for 30 years nearly the upcoming G7 Professional person and Expert training in Mumbai (20 to 23 September), he said, "In a way customers have get more reasonable. They don't come to the press for approving on press. They do not nit-pick or try to fine tune the details. They just make sure that the make colors are right and that the visuals are correct or pleasing overall." This is an offset and digital printer who has best practices and color management using measurement. His press is actually quite standardized.

There is no denying the overall quality improvement in color print reproduction in Bharat. Our newspapers are the largest members of the IFRA quality guild exterior Frg. This may be a reflection of the improvements in digital prepress engineering science including the use of reckoner to plate devices, better quality inks, paper and multicolor presses. I always give a lot of credit to the impress buyers and especially the advertising agencies, that at least in the past, drove print quality.

On the packaging side, the brand owners and the packaging designers and purchasers should be driving quality optimization and in many cases they exercise. They should exist dandy to protect the make and their packaging quality across regions, products beyond labels, cartons, flexible pouches, corrugated and even the signage and POP displays that their products are associated with.

Some of the leading global brands present in India are already doing this — they are moving away from the approving of LSD (low-cal, standard and nighttime) shade cards to specifying print quality in numbers. They specify target colors in numbers and allow measurable tolerances in terms of Delta Eastward — the difference between the target and the color that has been reproduced and measured by a spectrophotometer. Some global brands in India are insisting that you ship sheets from the run for measurement to their quality assurance department or agency.

I have always pushed to the future and I believe that the manufacture has responded — the leaders have ever been few only nowadays I notice an increase in the number of new players who believe in quality and standardization and in leadership itself. When I am in fact pushing the Idealliance India G7 Training and Certification program in Mumbai from 20 to 23 September 2022 to exist conducted by Steve Smiley, a confident good in offset, digital, flexo and gravure, I have to repeatedly answer the question raised by my printer friend. Actually there is no answer until the make owners and print buyers wake up to the possibility of using G7 method for better colour communication and standardization as a applied way of quality optimization and reducing print waste. This is sustainable — dissimilar ideas of cheapening the substrate and reverse auctions for lowering prices.

Remember that leading printers when they got FSC certification or improved MIS software did this considering they knew it was the future and they wanted to be ready non because the brand owners and impress buyers asked for these. They just invested in these because they wanted to be gear up. Do you want to be fix for your customers? Why non save money even before they ask by training and certifying your color production technicians right here in Mumbai. Why not invest in your human being upper-case letter before the side by side technical and social audit. But exercise it earlier the seats run out in Mumbai.  There but a few seats left by the time you lot read this. Nevertheless make the endeavour and requite me a phone call.  – Naresh Khanna, editor@ippgroup.in

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